Workshop: Copywriting (Advanced)
Explore new, clever and engaging ways to push your writing to the next level.
Writing today is an indispensable skill and if you want to excel, you need more than just the basics. Throughout this workshop, you’ll engage with and produce strategic and compelling copy that will attract readers.
LEARN TO:
Articulate an idea in a language that is both concise and engaging for others to read
Excel at producing industry standard copy
Solve and deliver briefs efficiently and on time
Understand a brief and identify its purpose
Develop solid, original creative ideas
Follow the copywriting process from start to finish
Adopt four unique styles of copywriting
MODULES:
Brief interpretation and key elements
Identifying and conceptualizing the big idea
Copy foundations and techniques, including how to start
The importance of punctuation
Incorporating enthusiasm and passion into your writing